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Magazines

Revue Française du Marketing (Juillet 2006)

Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2006
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Citation

, A. (2006a, July 01). Revue Française du Marketing (Juillet 2006). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2006-


Research papers

Natural

This paper will touch on the following topics: the 'new consumer', how key trends in society, new cultural landscapes, and new ethics are interconnected and how they reflect the consumer's values, needs and expectations towards products,...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Clara Origlia
Company: Market Dynamics International srl
May 15, 2005
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Citation

Origlia, C. (2005a, May 15). Natural. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/natural


Magazines

Revue Française du Marketing (Décembre 2004)

Le présent numéro de la RFM comporte trois parties. La première situe le thèmegénéral «marketing et développement durable» dans l'actualité. La deuxième partie de ce numéro est centrée sur les études et...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2004
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Citation

, A. (2004a, December 01). Revue Française du Marketing (Décembre 2004). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2004-


Research papers

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004
Authors: John Commiskey, Patrick E. Murphy
May 11, 2004
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Citation

Commiskey and Murphy (2004a, May 11). Green consumer marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/green-consumer-marketing


Research papers

Beauty and the business

This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Götze
September 1, 1998
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Citation

Götze, S. (1998a, September 01). Beauty and the business . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beauty-and-the-business-


Research papers

Environmental concern communication strategy and consumer behaviour

Companies are increasingly devoting more attention to environmental issues and using them in their communications efforts. This trend is much more clear in the international context, but firms in developing countries are also starting to explore the...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Armando Leite Ferreira, Paulo Ribeiro Daltro-Santos
May 1, 1995
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Citation

Ferreira and Daltro-Santos (1995a, May 01). Environmental concern communication strategy and consumer behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/environmental-concern-communication-strategy-and-consumer-behaviour


Research papers

Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches

The health food trend, being a direct consequence of the world ecologi- cal movement, is present more and more in our areas too. It manifests itself in a great interest in the relation between diet and health, be- ing evident in the real flood of...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Ignac Kuller, Branco Pavlovic
June 15, 1992
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Citation

Kuller and Pavlovic (1992a, June 15). Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/health-food-between-western-and-eastern-countries--definitions-regulations-and-nutritional-approaches


Research papers

Marketing to the environmentally sensitive consumer of the 1990s

This presentation examines and describes the environmental attitudes, beliefs and practices of consumers based on the findings from Green Action MONITOR, an environmental tracking study conducted annually by Yankelovich Clancy Shulman. Green Action...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Albert J. Yesk
June 15, 1992
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Citation

Yesk, A. J. (1992a, June 15). Marketing to the environmentally sensitive consumer of the 1990s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-to-the-environmentally-sensitive-consumer-of-the-1990s